Marketing Services for Yachting Businesses

 

The Knot Agency provides a full range of marketing services, partnering with you to achieve your business goals and objectives.  We help businesses to manage their entire marketing process.  From carefully building and maintaining brand image and reputation, to assisting product management in every step of the product life cycle.  It is our belief that many of the most important marketing actions are performed behind closed doors in the planning of your businesses strategy and tactics.  Getting the plan right, enables you to reach your goals and objectives in an efficient and effective manner.  Plan for success.

 

It is easy to overlook the variety and scope of tasks that your marketing team are responsible for!  We can assist with any or all of them.

Strategy

 

  • Set goals and objectives
  • Planning
  • Develop and manage marketing budgets
  • Calculate return on investment (ROI)
  • Create and regularly review long term strategy

Research

 

  • Understand customer needs
  • Track and discover market trends
  • Monitor competitors
  • Market Segmentation
  • Gather feedback
  • Analyse "why"

Product Development

 

  • Innovate
  • Determining future features
  • Understand and address gaps in the range
  • Pricing Strategy
  • Product Launch campaigns
  • Product support material including literature and brochures

Tactical Marketing

 

Branding

 

  • Develop the brand
  • Work on and communicate brand values and culture
  • Maintain brand image and reputation
  • Adapt the brand for different global markets

Communication

 

  • Create press releases
  • Build media and stakeholder relationships
  • Co-ordinate marketing partners
  • Communicate with the rest of the company

Sales Support

 

  • Lead Generation
  • Creating Presentations
  • Developing sales support material
  • Designing merchandising and point of sales material
  • Translating material into foreign languages

Design and Creative

 

  • Brainstorming for new industry and competitor beating ideas
  • Designing artwork

We look at marketing in the context of the whole of our client's businesses.  Great marketing is vital, but it has to be carried out in co-ordination with all other business functions for success.

Find Out More

FOLLOW US

www.kn8t.com

info@kn8t.com

+44(0)20  3468 3458

London, UK